Sports betting remains the most popular entertainment activity in the field of gambling through the years. According to the studies, sports betting accounts more than 50% of the total turnover in the whole gaming industry. Now you no longer need to go to the racetrack or a land-based bookmaker’s office to make a bet. You can just take your computer/phone and do it literally in one click on an online betting platform. Today we are going to tell you about the sportsbook solutions and some tips on how to successfuly open your own sports betting platform.
Historical background of betting platforms
People have been wagering among themselves since ancient times. It started in Ancient Greece, where viewers bet on the outcome of the Olympic Games. There were no bookmakers back then, and people made bets directly. Bookmaking originated in Great Britain in 1790, when an enterprising citizen, William Ogden, began to accept bets and set odds on horse races. 60 years later, the first sportsbook office was opened.
Basic stages of opening a betting platform
There are 2 ways you can go when opening your own online betting platform. The first one involves organizing a startup on your own. In case of do-it-yourself way, these are the following steps:
- Apply for a license. To operate legally, your sports betting platform must have a license issued by one of the country, where betting is legal. This can be either the state where you are planning to operate, or one of the offshore zones.
- Find a sports betting software provider. You need to find a reliable sportsbook solutions supplier. This will determine how diverse your sports line portfolio will be and much more. Integrating a sportsbook API is a key step for the success of your business, so it’s really important to choose a trustworthy sports betting software provider.
- Develop a design for the betting platform. This is also one of the most essential steps. The friendliness of the interface directly affects the players’ involvement in the betting process.
- Connect payment gateways. Obviously, you should connect as many payment systems as possible. This will make deposit funds more convenient for bettors.
- Launch a marketing campaign. Your sports betting platform won’t make any profit if players don’t know about it. Let the world know about your new sportsbook!
Seems challenging enough, doesn’t it? It is almost impossible to figure it out if you don’t have the necessary experience in this sphere. But there is an alternative – turnkey sportsbook solution!
In this case, you conclude only one agreement with us. Betting license, sports betting software providers, sportsbook API and payment systems are no longer your concern. Everything already comes in one ready-made sportsbook solution released by us. It will save a plenty of resources and help you devote more time to your online betting platform, setting up marketing campaigns and attracting new bettors.
Become a part of our family today, and start profiting from your sports betting platform in the shortest possible time!
Key elements of a competitive betting platform
Numerous online betting platforms open every month, but only a few of them succeed and stay on the market. We live in a world of market economy and competition, and gambling is not the exception. By following these simple tips, you can become a truly perfect online bookmaker.
Variety of available sports
Your sportsbook API should include as many sports as possible. The more choice you have in your betting platform, the better. Give the higher priority to it, when you choose a sports betting software provider. All people are different, as well as their tastes, so you definitely should not focus only on the most popular sports, such as football, hockey or volleyball. Do not forget that many sports championships are seasonal, and it’s in your best interest for players to bet all year around. Nowadays, more and more attention is being paid to cyber sports, and it’s a significant part of the market. Make sure your sportsbook solutions provider covers eSports.
Design of your betting platform
Do not underestimate the power of the first impression. The design of your sports betting platform should be appealing and pleasant to look at. Give specific attention to the logo of your website, or better yet, contact a professional who will make a stylish design for your sports betting platform. Interface also matters, it must be intuitive & user-friendly. Do not litter the main page with ads and pop-ups. If you don’t make the betting process pleasant for players, they are likely to leave to your competitors.
Marketing
As mentioned above, a marketing campaign is one of the key elements of starting your own online betting platform. We highly recommend you to not recklessly drain the entire budget. Make several creatives and test which one gives the better conversion. Pay attention not only to digital marketing, but also to SEO promotion, affiliate marketing and native integrations.
Moreover, you should give your customers plenty of reasons to lay their money down. A good strategy is to offer a welcome bonus and/or a free bet to the new clients. Many newcomers are afraid to bet due to the lack of information about betting. In your sports betting platform, you need to tell your audience more about it, which will encourage them to start betting.
Buy sportsbook API
It can be concluded that betting is a great niche for opening an online business. Many gamblers prefer this type of entertainment, bypassing the casinos. In addition, the legal status of sportsbooks in many countries is more friendly than the status of casinos.
With our years of experience, we can offer you a trustworthy & reliable sports betting software provider. Sportsbook API is easy to integrate into your gaming club, and your business will start growing by leaps and bounds. The betting industry is growing every day, do not hesitate to jump into the leaving train!