Every online casino needs benchmarks with which to monitor progress. Gaming KPIs can help with this. These metrics provide insights into how well an organization is doing and help them in deciding what changes need to be made to further improve their performance.
Key Performance Indicators, or KPIs, are a set of measurements that are used to monitor the performance of a company. They help identify how well an organization is doing in relation to its goals and pinpoint what improvements need to be made. Mobile game KPI can be used to measure the performance of any type of iGaming organization and can be tailored to suit specific needs.
For example, if the casino operators want to know how many players they have, they would track the number of customers who have made a purchase within a given time frame. If they want to know how well their casino platform is performing, they would track metrics such as net gaming revenue or online gaming customer retention. Gaming KPIs in this article will be focused on casinos, but these can also be applied to some other types of business as well.
Gross Gaming Revenue & Net Gaming Revenue gaming KPIs
Gross gaming revenue (GGR) is the total amount of money that a casino makes from gaming. Net gaming revenue (NGR) is the amount of money that the casino has left after paying out all winnings to players. The difference between gross and net gaming revenue can be confusing, so let’s break it down. Net gaming revenue is calculated by subtracting all payouts to players from gross gaming revenue. Gross gaming revenue includes all amounts of bets made by players, while net only includes what’s left over after payouts are made.
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Online Gaming Customer Retention
Online gaming customer retention is another important mobile game KPI. Retention is usually tracked over a time period. For example, you can track the average retention rate over six months or a year to see how much time players spend on your gaming platform before you lose them. A customer retention strategy is a way to maintain players’ loyalty. It is a set of activities that gaming clubs undertake to ensure that visitors stay loyal and continue to purchase from them. Companies invest in customer retention strategies because it is cheaper than acquiring new customers.
The first step to retaining customers is to attract them in the first place, which means making sure they are not just one-time buyers who will not return for more purchases or services. The second step is ensuring that the company maintains their loyalty with promotions, discounts, and other incentives like free bets and rewards programs.
CPA
Сost Per Acquisition (CPA) is one of the most important metrics for digital marketers. It is used to measure the effectiveness of a marketing campaign by measuring the cost incurred for each new player acquired. This is one of the most significant gaming KPIs for affiliate marketing, an article about which you can read by clicking on this link. Learn more…
To sum up, the gaming industry is one of the fastest growing industries in the world. In order to stay competitive, you need to keep an eye on KPIs that matter. If you own a gaming club and are struggling to improve your mobile game KPI such as net gaming revenue or online gaming customer retention, then we’re here to offer our services to help turn your casino’s luck around!